In 1960, Squaw Valley, California was home of the Winter Olympics. Last weekend I decided to escape the holiday bustle and drive up to the resort for their season pass party. Season pass holders received a 20% discount on gear and apparel for that day. Most retailers offered microbrews for a $2 donation to various local charities and also featured a live DJ. Yes, I think this will become an annual thing.
Olympic Gold Medalist, Jonny Moseley, and pioneer of the Dinner Roll was also up there signing autographs at Parallel Mountain Sports.
Since tis the season for skiing I figured this would be a great time to share how I was inspired on a tour of MOMENT Skis production facility earlier this year.
The ski manufacturing process is fascinating to learn in itself, but what really got me excited about the tour was the story about how MOMENT differentiated from the rest of the market.
- Square tips
- Made in the USA
- Bad ass designs
When MOMENT manufactured their first pair of skis they had a round parabolic tip, similar the majority of skis on the market today. In the second round of manufacturing Casey Hakansson, CEO of MOMENT Skis, decided cut the tips off the skis as a joke, so they had a square tip. Casey also shares this story in Powder Magazine (read full article here).
When I was out on the hill with them, I was pretty excited about them, everyone thought I just painted my K2s black. So the next pair I made I knew I needed to make them different. I thought of the square tip as a joke, but then no one would stop talking about them on the hill. It was the conversation in every lift line. So from there we just stuck with it.
I love hearing these type of stories because minor adjustments can make major differences. I often share such insights during sales breakout sessions or keynotes.
Currently I’m in the process of writing my second book. It’s a story about sales in the sports industry, how I broke through by being different, and I offer several incites and exercises to fast track small businesses to success. The outline is done and will feature stories of other sports marketers who have inspired me over the years. If you have a sales story in the sports industry you’d like for me to consider in the book, message me on Linkedin and let’s set up a time to chat.